By Libby John, Food & Drink Magazine Spring/Summer 2010
Evergood Fine Foods is in the process of developing new products, as well as more organic, all-natural and family farm items.
Evergood Fine Foods is one of the strongest sausage companies west of the Rockies, Vice President of Sales and Marketing Don Miller states. Evergood has been family owned and operated since 1926. Located in San Francisco, Evergood has built its reputation on sausage products of superior quality and exceptional flavor, he says. “Up until now, we’ve pretty much been a traditional sausage manufacturer,” Miller says, offering products such as bratwursts, British bangers, knackwurst, garlic sausage, kielbasa, hot links and a number of different frankfurters. “We’ve been successful, and now it’s time to take another step.”
The company recently teamed up with “one of the top chefs in the United States,” according to Miller, to develop new and exotic sausage products for the future. Some of the new products will include pork pineapple and rum, sweet and sour pork, a honey chipotle sausage and jalapeno steak sausage to name a few. “Really, what we want to do is piggyback on our current flavors and product line,” he says. “It is essential that we stay tuned in on consumer trends and needs as it pertains to our industry in the development of new products.”
Also, the company plans to offer more organic, all-natural and family farm products, he says. “A lot of people look into that arena,” he says. “It’s a limited market, but if our competition is doing it, then we have to do it.”
They are also looking at offering a variety of products such as frozen entrees, pre-cooked foods and tailgate items, he adds. “I think it is important to be proactive in the development of new products,” he says. “We’re thinking 10 years down the road. When you roll out a game plan for the future, you have to take it one step at a time.” Some of the company’s newest products over the past few years have received recognition in the industry. In 2006, Evergood introduced a new chipotle product and in 2007, it debuted a pineapple sausage. These items received the “Top Mustard Award” at the National Meat Convention in 2006 and 2007.